The UCI Cycling World Championships officially opened recently at a ceremony in Glasgow, but business owners in Galashiels are also gearing up to welcome event riders and spectators to their town.
Coined as the biggest cycling event in the world…ever, the Scottish Borders’ Tweed Valley will play host to five individual competitions, ranging from the gruelling cross-country marathon to the fast-paced and intense cross-country short track as part of the championships. Thousands of riders, spectators and event staff are expected to be in the region between 6-12 August.
Aaron Murphy from Bulldog Bakes said: “We’ve always been pet friendly, but now we’re proud to be cycling friendly too! We are looking forward to welcoming people to the town and encouraging them to try our popular Galashiels Heartland biscuits.”
Businesses across the region are encouraged to make the most of the event, with a full support pack available to download, providing all the essential information and marketing graphics that are free to use.
Commenting on the opportunity, Adam Elder from Why Not? said: “Events are great for bringing people into the town, allowing us to showcase what we have on offer; so to have the world’s biggest cycling event just up the road will be amazing.”
The business owners wish the riders good luck with their chosen discipline, with keen cyclist George Crow from Hike and Bike noting: “I’m in awe of the riders and will be sure to take a trip up to Glentress to watch some of the racing.”